GfA announces team changes to enhance customer service levels

GfA UK is changing how it supports its customers. The goal is to provide a customer-first team that delivers a high level of commercial and technical support and is invested in helping customers’ businesses grow with GfA.

Why now?

GfA UK has grown significantly over the last 6 years. We’ve helped customers access better and different products to give them a competitive advantage through performance, specification and quality. We’ve helped engineers get first-fixed faster with improved access to our training.

As such, we have re-evaluated how we interact with our customers and identified how best to reorganise our services to provide higher levels of customer-first support.

Introducing the new Head of Commercial role

Currently, across our sales and customer services teams, customers are supported by various team members in different ways.

Our new head of commercial, Deighton Ridge, brings a wealth of experience from various industries to bring closer alignment and coordination between the sales and customer services function and provide better support to our customers.

You can expect a team that provides clear and personalised communications, improved response times, and efficient, fast issue resolution.

What changes in sales?

Dan Pahal has been promoted to business development manager. Dan will be out on the road with a focus on moving the business forward and facilitating long-term development and growth of your business alongside GfA.

Our sales engineers continue to support you with quote requests but will also work closely with you, facilitating greater engagement to help you get more from our product range. 

What changes in customer service?

Joanne Dance remains in her role as customer services manager and alongside her team will continue to provide support with order processing and issue resolution. They will work on closer coordination and cooperation with sales and logistics to continue the drive to focus all activities around solving issues for our customers.

What changes can you expect in communications?

Lisa Elbourn works hard to ensure you can access the latest technical and product information via the website.  

She also works alongside the technical team to deliver training both at Warwick and at customer premises, providing all aspects of your business with specific courses for your engineers/fitters, surveyors, estimators, and sales teams.

In addition, her new role as communications manager gives her more resources to keep you better informed about all the innovations and new products via our emails, news blog and social media platform, and, of course, to share some of your success stories. 

What does this mean for you?

Our goal with this change is to align our sales and customer services teams further so we can all win together, helping to provide access to all the benefits which are available to GfA UK customers. 

We’re making changes to serve you better and help you grow, but we’re also preparing for more growth in the coming years - the next phase of our success story.

GfA UK is a proud part of the global GfA brand. GfA worldwide maintains a high level of investment in new innovations, R&D, product development, and supply chain security.

We’d like to see our customers support our new structure and encourage you to work closely with your contacts. We firmly believe better communications and a total focus on customer success is the road to a better future for us all.